Categories Beauty THE PERFECT V – INTRODUCING THE NEW CATEGORY IN WOMEN’S BEAUTY 18th January 2018Author EditorNo Comments on THE PERFECT V – INTRODUCING THE NEW CATEGORY IN WOMEN’S BEAUTY New and exclusive to Harvey Nichols in the UK, The Perfect V, creates a totally new category in women’s luxury skincare that targets the delicate bikini area, otherwise known as the ‘V’. The brainchild of Avonda Urben, an entrepreneur, beauty brand specialist and New York native who currently resides on the outskirts of Copenhagen with her family. This visionary, first of its kind product line was inspired by her experience on both continents. American super polish meets Scandinavian effortless freedom—a compelling combination that created something relevant and definitely overdue. The Perfect V pushes boundaries, empowering and encouraging women to feel beautiful all over. The multi-tasking luxury skincare is formulated to rejuvenate, enhance and beautify the bikini area taking inspiration from the carefree confidence that embodies Scandinavian women. Channelling the clean and pure Scandinavian design aesthetic and colour palette, The Perfect V™ is a beautifully packaged collection of 8 products – The Essentials: VV Cream, Wash, Exfoliator and Beauty Sheets, and The Specialties: VV Cream Intensive, VV Serum, VV Beauty Mist and Shades of V Luminizer. The collection is made using Scandinavian-sourced ingredients including Arctic Cloudberry, Rose Hips and Sea Buckthorn. All products are dermatologically tested and fragrance, SLS and paraben free. The blush and gold packaging is luxe yet delicate making it the perfect addition to your beauty cabinet. “This collection is totally different than what is out there today. We developed the line as a lifestyle brand – taking care of and pampering the V – not simply addressing problems and offering a specific solution. We provide a different experience for women that is a skincare regimen, much like other brands offer for the face” says Founder and CEO, Avonda Urben. The Perfect V collection will be available exclusively in the UK and Ireland at all Harvey Nichols stores and on harveynichols.com from March 2018.