Categories Grooming DAVID BECKHAM LAUNCHES HOUSE 99, A GLOBAL BRAND SET TO REDEFINE GROOMING RULES 18th January 2018Author EditorNo Comments on DAVID BECKHAM LAUNCHES HOUSE 99, A GLOBAL BRAND SET TO REDEFINE GROOMING RULES David Beckham unveils the launch of his first global grooming brand, HOUSE 99, a complete collection of 21 innovative products to conquer every style ambition. The highly anticipated launch was created by David Beckham in partnership with L’Oréal to provide all the tools men need to experiment with their look in order to express their own evolving style and unique identity. HOUSE 99 takes a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look. This new grooming brand will launch in the UK, exclusively at Harvey Nichols, on February 1st 2018, and will roll out to other British retailers, and in 19 countries, from March 1st 2018. HOUSE 99, BY DAVID BECKHAM. HOME TO YOUR NEXT LOOK. As one of the world’s most famous style icons, David Beckham continues to challenge the notion of what it means to be “masculine”. Notoriously experimenting and reinventing his own image, the London-born footballer, historically made caring about your style and changing your look acceptable amongst men. He inspired a generation and redefined ‘male culture’ not just in the UK but across the world. Driven by this desire to revolutionize society’s take on grooming as part of modern masculinity, HOUSE 99 was built with the ambition to offer exceptional innovative formulas to men who are not afraid to explore their own unique style and express their identity. “I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.” David Beckham, Founder HOUSE 99 Merging David Beckham’s legacy of new looks with British barbershop culture and applying the technical expertise of L’Oréal labs, the HOUSE 99 product line has been carefully engineered over the last two years, to create an all-new grooming brand, home to every guy’s next look. HOUSE 99, THE ART OF GROOMING FOR ALL. Upgrading every step of the modern-man’s routine, from simple every-day grooming to more sophisticated style transformations, HOUSE 99 offers expert and diverse solutions for all hair and skin types, tried, tested and approved by the man himself. Just like David, the brand is both masculine and stylish, with a product assortment inspired by his legendry evolving look, developed to work together and provide everyone with David’s real-life routine for game-changing grooming results.