Our Kid and ParentFolk to co-host exclusive launch event

When beauty-industry executive Jo Tutchener-Sharp survived a brain tumour in 2015, she resolved to put her years of experience with brands such as Tom Ford and Estee Lauder to good use and launch her own children’s range.

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Jo Tutchener-Sharp, photographed in Alexandra Palace, London.

Scamp & Dude is a stylish new unisex collection of children’s clothing providing children with an extra sense of security thanks to a team of very special superheroes. Loved by celebrity mums and their offspring on Instagram and spotted on Robbie Williams backstage at the Brits, its hero leopard print and superhero story has become instantly iconic and the Sleep Buddy donation initiative has seen over 400 buddies gifted to children in need. Until recently, it was only available at Liberty of London but all that is about to change.


Award-winning kid’s concept store Our Kid in Chorlton, Manchester is one of only a handful of independent boutiques across the UK to have been selected to stock Scamp & Dude and will be exclusive stockists in the North West. To celebrate this exclusive launch, Parentfolk will be co-hosting a unique evening event at Our Kid on Thursday 4th May 2017 and we’d like you to be involved.

Find out what it takes to be a superhero as Scamp & Dude founder Jo Tutchenor-Sharp shares her unbelievable story, drawing on her experiences as a high-flying fashion and beauty PR to the life-threatening brain surgery she survived to reveal how she has built a brand with superhero status.

Pinkster Gin will be on hand to create exquisite cocktail creations while guests are taken on an inspiring retail journey with the opportunity to buy exclusive adult pieces on the night alongside the core range of iconic leopard print sweatshirts, Sleep Buddies and babywear.

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Scamp & Dude is a brand that helps children feel more secure when apart from their loved ones.  From something dark came something light. 

WIN! WIN! WIN! To win 2 tickets for you and a friend to this inspiring event simply email your details to or comment on the giveaway post on our Instagram feed @ParentFolk and we’ll announce a winner on Friday 28th April!

See for the full collection



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