ParentFolk announce first label collab with Lella
A new collab has been announced between ParentFolk X Lella two brands fixed on doing things differently in the family space.
Lella, the contemporary tee & sweat co, have built their brand with cool kids slogan tee’s specifically around the creation of their ‘RAVEING and ‘YOOF’ tees, as well as cool designed parent apparel.
ParentFolk has been making waves in the parenting space since launching its modern print/ digital title and unique family social events back in 2016.
Lella X ParentFolk have teamed up to produce an exclusive, limited edition tee, showcasing ParentFolk’s first ‘FOLK’ slogan design.
The tee for kids age 2yrs- 8yrs will be exclusively available at ParentFolk + Family at the Farm, Wirral 8/9 June with the option to reserve and collect at the event.
Speaking about the collaboration announcement, Nic Spindler, Founder of ParentFolk said: “We’ve been approached by several indie brands in recent years with propositions about teaming up to produce kids apparel exclusively for our family social events, however we’ve never felt the brands were quite the right fit. We then discovered Lella, and loved their back story, their cool designs and more importantly the quality and appeal of their brand. There’s been an energy about this collaboration from discussing the vision for the project, to working on the design, as well as making plans for further future collabs – when the fit is right, it’s right, and we couldn’t be more proud that our first kids label collaboration is with such an energetic and alternative parent owned brand.”
Founder of Lella, Catherine O’Keeffe said: “Parentfolk vibe is right up our street so to be able to design a tee for the kids attending their Family Social was a no brainer. It was great to hear such lovely praise for our bold graphic designs, so we’ve worked with that in mind to create the FOLK kids tee, a cool fresh design with a fun edge. I’m looking forward to more collaborative work with ParentFolk in the future.”