After the launch of three kidswear pop-ups left Net-a-porter.com customers wanting more, the global brand has announced the launch of its first multi-brand kidswear collective, a curation of exclusive capsules from six brands for girls and boys, ages 1to 12 featuring contemporary relaxed styles.
The collection features beloved cult offerings from insider fashion brands such as Yeah Right NYC Kids offering their covetable minimal white tees, alongside cozy embroidered artisan cardigans from Alanui Kids. ATM Kids and Chinti & Parker Kids offer a sportier approach, comprising relaxed styles that elevate comfort and highlight the capsules’ timeless appeal. Lingua Franca Kids’ playful and charming designs, add an amusing touch to the collection with light-hearted embroidered messages that read ‘Tree Hugger’ and ‘Cool Like That’, while Golden Goose Deluxe complements the collective with a line-up of ‘mini me’ versions of their most iconic sneaker styles, perfectly reflecting the brand’s laid back essence. Lastly, sustainable footwear brand Veja, interprets their signature sneakers in a palette of vibrant colors with creative illustrations, emblazoned with their hallmark ‘V’ monogram.
Kids collective is now available on NET-A-PORTER and will be available throughout the season, supported by a dedicated campaign featuring influencer Sai De Silva’s 7 year old daughter, London and 20 month old son, Rio.
Shop the collections www.net-a-porter.com
